Benchmarking: Customer Relationship Management
Customer Relationship Management Benchmarking Association
The Customer Relationship Management Benchmarking Association (CRMBA™), an association of professionals in the customer relationship management industry, is dedicated to providing members with an opportunity to identify, document and establish best practices through benchmarking to increase value, efficiencies, and profits.
To identify "Best in Class" customer relationship management business processes, which, when implemented, will lead member companies to exceptional performance.
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TBN Mission
The Benchmarking Network, Inc. is an international resource for business process research and metrics. We lead studies with over 140,000 process leaders in over 165 countries. We provide benchmarking training and research to individual companies, professional and trade associations, and industry and process based groups. Since 1992, our over 300 benchmarking studies have spanned virtually all processes and industries to identify measures and collect data to identify best practices including:
- Leading individual and groups of organizations in face to face benchmarking efforts;
- Creating Benchmarking databases to support benchmarking efforts;
- Forming associations to share benchmarking information; and
- Conducting sessions and writing books and papers on benchmarking topics.