Benchmarking: Customer Relationship Management

Customer Relationship Management Benchmarking Association

The Customer Relationship Management Benchmarking Association (CRMBA™), an association of professionals in the customer relationship management industry, is dedicated to providing members with an opportunity to identify, document, and establish best practices surrounding customer relationship management through benchmarking to increase value, efficiencies, and profits.

To identify "Best in Class" customer relationship management business processes, which, when implemented, will lead member companies to exceptional performance.

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