Benchmarking: Customer Relationship Management

Customer Relationship Management Benchmarking Association

The Customer Relationship Management Benchmarking Association (CRMBA™), an association of professionals in the customer relationship management industry, is dedicated to providing members with an opportunity to identify, document, and establish best practices surrounding customer relationship management through benchmarking to increase value, efficiencies, and profits.

To identify "Best in Class" customer relationship management business processes, which, when implemented, will lead member companies to exceptional performance.

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This service is provided by The Benchmarking Network, Inc., an international resource for business process research and metrics. We lead studies with over 140,000 process leaders in over 65 countries. We provide benchmarking training and research to individual companies, professional and trade associations, and industry and process based groups. Since 1992, our over 300 benchmarking studies have spanned virtually all processes and industries to identify measures and collect data.

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